Alongside the major scaling up, Asda increased the delivery options available to customers — expanding its same-day collection and delivery offer as well as offering express, within an hour collection to all customers. As it coped with the soaring demand of the pandemic, Asda created and trialled a meal plan shopping solution on its website. It also tested wearables to improve store picker productivity, which had already significantly increased. Since , Iceland.
It continued that pace when lockdown hit. The supermarket also increased its capacity through Amazon and Deliveroo, and went even further to respond to the delivery slot shortage with the launch of a next-day food box essentials service. As well as coping with a near doubling of online demand during the pandemic, it identified vulnerable customers using data and gave them priority access to slots in under a week, before integrating with the government-run scheme.
As demand for online groceries soared, Tesco responded rapidly, increasing slots from around , to just over 1. It was the first grocer to fulfil a million orders a week.
That was achieved thanks to hundreds of changes to its operations over the course of a few weeks. This included extending operating hours at some stores while cutting down at others so more orders could be picked overnight. In preparation for its supply agreement with Ocado coming to an end in September , Waitrose embarked on a national expansion plan for its customers on Waitrose.
At the start of , the supermarket was delivering fewer than 60, orders each week. Register Now. The winning cut was supplied by three-time winner JN Meat International, from a month old heiffer fed with chocolate. We surveyed 14, Which? You can see the topline results in the tables below. For the full star ratings, including queues and stock levels in-store, and driver service and app design online, see our supermarkets compared guide.
Shoppers love the high standards of their food and drink, their first-class customer service and their attention to detail. Both have interesting business models, too. Aldi and Lidl also did well in our survey. Waitrose offers an in-store shopping experience that is second to none, with our survey respondents giving it a faultless five out of five stars for everything from how easy it is to find products to its short and fast-moving queues.
The upmarket supermarket chain prides itself on its relaxing in-store experience, even offering sushi counters and wine bars in some branches. Recommended Provider this year. Co-op finished bottom of the in-store shopping table after receiving just one-star for value for money and two-stars for its store layout and food quality. Sainsbury's was the highest-scoring online supermarket with an overall customer score of 71 per cent and a four-star rating for the availability of delivery slots.
Ocado fell to joint-fifth place alongside Waitrose and Morrisons after receiving a two-star rating for the availability of delivery slots and value for money. Harry Rose, Which? Join thought-provoking conversations, follow other Independent readers and see their replies.
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