Earlier this year, as part of our commitment to supporting creators, we shared that Facebook would not collect any fees from creators on Subscriptions purchases until , at the earliest. For recurring payments like subscriptions, this adds up quickly since that fee is paid every single month.
Creators can find their personalized promotional link in Creator Studio, which they can share with their audiences, including over email or text. Promotional Link in Creator Studio.
We plan to launch an estimated earnings breakdown that will show creators where their purchases come from, estimated taxes and how much they pay to Apple and others in fees. These metrics are already available for paid online events. Estimated Earnings. In addition to helping creators keep more of their earnings and understand where their earnings come from, we also want to give them more control over their business.
Email Download for Subscriptions. Today, subscribers get a badge when they subscribe to a creator so that they stand out during a live video or when they leave a comment. In livestreams, subscriber badges will be differentiated based on how long a person has been a subscriber. Creative flexibility: Creators with an engaged community can find subscriptions as a meaningful revenue driver without having to adjust their creative style or having to appeal to a wider audience to gain scale.
Fostering community: Fans are willing to support their favorite creators like you for many reasons: they believe in your mission, they want more access to connect with you, and they want access to exclusive content. You have the flexibility to tailor the supporter experience in a way that's authentic to your brand and community and can create distinct content for your top fans who want it the most.
I love this feature. To onboard and activate Fan Subscriptions:. This will open the list of tasks you must complete. Review and sign the Terms of Service. Set up your payment details — you'll need to submit bank details, proof of residence and a tax form. Set your supporter benefits see below for tips! Set your monthly subscription price. Click Submit for Review. Your submission will be reviewed to ensure your Page complies with Facebook's monetization policies and you'll receive a notification when your application status is ready for review!
During the application, you'll need to pick two to three benefits to offer your supporters. Your fans will see the descriptions of each, so you can edit to fit your own voice. In addition to these perks, every fan who subscribes will automatically receive a supporter badge that'll appear next to their name on comments.
Exclusive content: This gives you the ability to publish posts, videos, photos, polls, or personal updates exclusively to your supporters. Offer discounts: Provide special discount codes for merch or other products via supporter-only messages or posts.
Exclusive Live videos: Connect with your biggest supporters in real time with private access and interactions. Supporter-only Live videos are also a great opportunity to answer questions for and gain feedback from your most engaged community. Once you've picked the best ones for you, select your custom benefits in the subscriptions sign-up flow.
While your application is in review, you can get started on creating your promotional and thank you videos, and prepare exclusive content ahead of time. These videos are an important part of setting up your page and can help attract more supporters, so give yourself a little head start by recording them now.
Adding these videos also unlocks a special opportunity to spread awareness of your subscription after you activate. Your promotional video is your best opportunity to introduce yourself and highlight the benefits your fans will receive upon joining.
Fans will be able to see this promotional video when they click to support you so make them feel excited about funding you with these tips and tricks:. Content Tips:. Be authentic and stay true to your voice. Managing Your Account. Privacy, Safety and Security. Policies and Reporting.
What are Subscriptions on Facebook? A Subscription is a feature which allows you access to premium content on Facebook. You can use Subscriptions to support some creators on Facebook by paying a monthly subscription fee. Build excitement and answer any questions your fans may have about your subscription offer. Once you've been using fan subscriptions for a bit, post a status to update everyone on how it's going.
Invite fans to become supporters and thank those who have subscribed. To encourage more fans to sign up, consider enticing them with teasers of the exclusive content or benefits they'll receive. You'll be able to create supporter-only posts as soon as soon you submit your Page for approval, giving you plenty of time to start creating exclusive content prior to launch.
Keep the momentum going by posting or going live 3 to 5 times per week, exclusively to your supporters. Think about how you can create new experiences that allow greater access or interaction for your supporters, and use these tips to plan your publishing schedule and create habitual viewership. Pro tip: Poll your supporters to get feedback and discover what they'd like to see from you!
You'll need to turn on the ability to post to supporters only. Follow these steps to enable then option, you'll only need to do this once! Check the box to 'Allow News Feed audience selection and post visibility options for this Page' and press 'Save Changes'.
Navigate back to your Page to the post composer box to draft your post. At the bottom of the composer box, select the dropdown next to Public and choose 'Supporters only'.
Live videos uniquely allow for real time, intimate connections between you and your fans and positively impacts conversion. Live currently works on iOS, Android, and desktop. This is how you do it:. On your Page, tap on the composer box. Select Live Video. Select Audience Restrictions. Turn on Supporters Only. Tap Done.
Tap Start Live Video. Go live a few times with supporters to highlight the supporter-only benefits to fans. You can also go live on Facebook to garner excitement and answer any questions yours fans may have. Here are some useful tips for your regular Live sessions:.
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