Sign in. All Football. Fabulous Celebrity Adam Nutburn. Jo's unique scents and luxury products have made her a household name in the UK. Most read in Fabulous. Click on the different category headings to find out more and change our default settings.
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Apply Cancel. Consent Leg. When it opened in an upscale shopping area in October of , lines of customers formed down Walton Street. Malone's line became a favorite of fashion—industry insiders and celebrities. Serena Linley, the daughter—in—law of the late Princess Margaret, was an early fan, and as was Isabel Ettedgui the wife of clothing designer Joseph Ettedgui , who helped create Malone's signature cream—and—black logo for her squarish, vintage apothecary—style bottles.
Another devotee was Dawn Mello, president of luxe Manhattan retailer Bergdorf Goodman, who signed Malone to a deal that brought her line to the Fifth Avenue store in The deal was announced in late , and it allowed Malone to retain creative control while freeing her and her husband from the financial stresses of running a transatlantic business.
It was, she told Burgess in the Financial Times, "like a weight had been taken off my shoulders. And I am still very much involved. I have total autonomy. After all, Lauder bought my expertise in creating fragrances. They bought what is in my head, not what is on the shelf at the moment. The Lauder deal helped Malone obtain counter space inside upscale American department stores Saks Fifth Avenue and Neiman Marcus, and she was also able to open her first freestanding American store in early , located in New York's landmark Flatiron Building.
Malone admits to finding ideas for new scents from rather unusual sources. This time, however, she plans to treat a seemingly inevitable acquisition like a courtship. Sparks, eternal vows and all. I am my best person with it, and my worst person without it. Jo Loves's expertly-scented range includes body lotions and hand care. Success is as good as the next 24 hours, and then tomorrow we get up and we have to do it again and again and again. If you're fooled by your success, and you're fooled by the power of your success, that's often when people trip and fall.
And by the fragrance gods, do I believe her. This is a BETA experience. You may opt-out by clicking here.
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